Android’s conundrum, therefore, couldn’t be solved. RCS (Rich Communication Service) does look promising but it would take years for it to become a standard across the globe. Unfortunately, the world had moved on and hardly anyone cared about those two. Google did realize this at some point and came up with two entirely new applications – Allo and Duo, both of which came with an impeccable set of skills including the company’s AI prowess and the latter’s ability to function seamlessly on meager networks. People spent the majority of their smartphone time on messaging apps and obviously, that got advertisers’ attention.
Google Missed the Messaging Revolution Memo “ Messaging is the future”, “ Messaging is the next big interface” were some of the headlines making rounds and they were true in a lot of ways. The messaging industry, however, boomed and almost every company wanted a share of it. Google did have its own platform though – Hangouts – but the mobile app’s glaring deficiencies never allowed it to soar. Therefore, some users made peace with WhatsApp, some with Facebook Messenger. On the other hand, Google, despite Android’s exponential growth over the years, could never figure this out. Apple realized this trend early and of course, brought in a slew of supplementing features that made the experience substantially better by creating a native ecosystem of all the essential services of a phone – calls, and messages. There are users who still buy an iOS device merely to benefit that service and stay connected with their contacts through iMessage or FaceTime. IMessage has been always one of iPhone’s most prominent cornerstones.